Students Create Anti-Drinking and Driving Public Service Messages

February 17, 2016 -- Six CNM Computer Information Systems (CIS) digital media students, along with their instructor Marla Peters, have helped bring the state's anti-drinking and driving message to the streets and the public airwaves.
February 17, 2016

The students are working with the New Mexico DWI Coordinators Affiliate for "Breaking the Cycle," a public awareness campaign that strives to reduce the scourge of drinking and driving in New Mexico.

They have worked together to unveil a media campaign that involves a new logo design, a billboard and public service announcement that will soon air on Channels 19, 50 and 2. The students contributed their original work to the effort.

They presented their three projects in Santa Fe on Feb. 10 in the Roundhouse during the state's legislative session. Their billboard will be displayed across the state, along with the new logo design. 

“These students are receiving valuable real-life experience by working with this community affiliate in a cooperative education class through BIT,” said Donna Diller, dean of CNM’s School of Business & Information Technology (BIT). "It's great to see these students using what they've learned in the classroom and applying it to a very important and worthy cause for New Mexico." 

The students are Amber Sedillo, Gabe Montoya, Tyler Bryant, Maria Berezovsky, Chelsi Brown and Lauren Heston. They all worked on the video, and students in Peters’ after-effects class, CIS 2336, acted in the commercial. Heston created the logo and Berezovsky created the billboard.